How It Works
1
Upload Your CSV
Contacts, Accounts, or Properties. Export from any CRM and drag & drop.
2
Run the Audit
Fuzzy matching finds dupes. AI suggests merges. Emails get validated.
3
Download Clean File
Deduplicated, validated CSV ready to import back into your CRM.
Core Capabilities
- Duplicate Detection — Fuzzy matching catches "John Smith" vs "Jon Smth" that native CRM tools miss entirely.
- AI-Powered Merge — GPT analyzes duplicate groups and recommends the best field values to keep. No line-by-line review.
- Bulk Auto-Merge — High-confidence matches (90%+) merge automatically. You only review edge cases.
- Email Validation — Real-time deliverability checks. Disposable and invalid emails filtered free before paid API calls.
- CRM Agnostic — Works with Salesforce, HubSpot, Zoho, Pipedrive, monday.com, Copper, and any CRM that exports CSV.
- Audit History & ROI Tracking — Every cleanup session is logged with estimated time and money saved.
Why It Exists
- 30% of CRM data goes stale every year. Duplicates, dead emails, and outdated records pile up.
- Manual cleanup doesn't scale. It takes ~5 minutes per duplicate. A list of 500 dupes = 40+ hours of work.
- Native CRM dedup is weak. Salesforce limits merges to 3 records at a time. HubSpot only catches exact email matches.
- Consultants are expensive. Migration and cleanup projects run $5,000–$50,000+ and take weeks or months.
- iPaaS tools don't clean data. Zapier, Workato, and MuleSoft move data around—but they move dirty data just as fast.
- Sync platforms replicate problems. Integrate.io, Stacksync, and Whalesync sync records, not fix them.
CRM Plumber vs. The Alternatives
| Capability |
CRM Plumber |
Zapier / Workato |
Migration Consultants |
Native CRM Dedup |
Manual Cleanup |
| Fuzzy Duplicate Detection |
|
|
|
Limited |
Manual |
| AI-Powered Merge |
|
|
Some |
|
|
| Email Validation |
|
Add-on |
Varies |
|
|
| Works Across All CRMs |
|
|
Varies |
|
|
| Self-Service / No Setup |
|
Complex |
|
|
|
| Pay-As-You-Go |
|
Subscription |
Per project |
Included |
Labor cost |
| Time to Value |
Minutes |
Hours/Days |
Weeks/Months |
Hours |
Days/Weeks |
| Typical Cost |
$79/audit |
$20–$800/mo |
$5,000–$50,000+ |
Included* |
$541+ per 100 dupes |
By The Numbers
7:1
Return on a single audit
8+ hrs
Saved per 100 duplicates
$541
Labor cost avoided per 100 dupes
< 1 min
Most files process in under a minute
Simple, Pay-As-You-Go Pricing
Find duplicates, get AI merge suggestions, and clean your data. Merging is included free.
- 1 Audit: $79
- 5 Pack: $349 (save 12%)
- 10 Pack: $599 (save 24%)
- 25 Pack: $1,299 (save 34%)
Duplicate merging always included free
Verify deliverability in bulk. Invalid syntax and disposable domains filtered at no cost.
- 2,500: $59
- 10K: $199 (save 16%)
- 25K: $399 (save 32%)
- 50K: $649 (save 45%)
- 100K: $999 (save 58%)
Pre-filtering saves you money on every batch